How to sell tickets online

April 11 2019


Selling tickets online is easier than you think, take a look:

Step 1. Create an account with a ticket-selling platform (Go Getix!)
Step 2. Enter your event details
Step 3. Connect your payment processor
Step 4. Share your event page online
Step 5. Sit back and watch the sales come through


Let’s flesh it out a little more if you still aren’t convinced that selling tickets online doesn’t require an Oxford degree and an internship at Google.

Step 1. Create an account with a ticket-selling platform

Back in the day if you wanted to ticket a gig, promote a conference or set up a fundraiser, you needed to get a lot of people involved. There was the ticket seller and the promoter, the customer support and the printer (if you decided to go down the DIY route).

Each would send you a hefty invoice at the end of a sub-par job and that was that, because once you gave away your ok, everything became set in stone, quite literally - you simply could not change details in an easy manner.

As we shifted our online usage to mobile (71% are booking tickets online) and paper anything is slowly becoming obsolete, ticket selling platforms got their time to shine and gave the event producer everything they ever wanted.

In a word: control.

By deciding to sell your tickets online using a ticket sale and registration platform such as Getix, you are making an active decision to be in charge of your event from the beginning, until the very end. Your event will begin and end at your fingertips.

Step 2. Enter your event details

Setting up a sales page is pretty simple. If your platform is user-friendly, then it should allow you to just type in the details of your event, upload a banner, add the price details and click enter.

Yep, that’s all. Just add your copy to the form and watch your page come alive.

Complex events may require you to dig a little deeper and play around with options such as setting up sale periods, adding questions to the registration form or activating the social login mode, which would require your guests to purchase tickets using their Facebook or email details.

But if all you need is a couple of ticket types or your event is free, then you could be online within a matter of minutes:

Step 3. Connect your payment processor

To get money from your customer to your bank account, you will need to first create an account with a payment processor, such as Stripe or PayPal, and link it to your ticket selling profile. It’s kind of like setting up a bank account dedicated to your business, without going through lots of red tape such as credit and identity checks.

The payment processor will charge a fee for their service to you and so will the ticket provider, in one way or another. Sometimes a platform will choose to do both, however service charges may consequently be higher and you will need to decide if you trust that website with your money, as opposed to a third party which specialises in fintech.

You may also find ticket agents that only send you a payout at the end of the event and then invoice you for their services afterwards. Ticket selling platforms that work with payment processors such as Stripe tend to be more convenient as all fees are automatically withdrawn by the payment processor and you get access to your revenue within about a week of the ticket being purchased.

Step 4. Share your event page online

Time to share your event with the world!

Yes, old school posters are still littering the streets but now there's an easier way to get the word out (hint: it’s called social media). Whether you email all your clients about your upcoming event, put the link to it in the university newspaper or sponsor a YouTube channel for a month, the possibilities are endless as to where your event can pop up.

Target your market to the smallest niche or let your event loose on a community event page; the best part is that if anything changes, let it be location, ticket prices or speaker line-up, you can just alter the details online and all your marketing channels will be updated. No need to reprint your posters or call the local newspaper to stop the press on their ‘What’s Happening’ issue.


Step 5. Sit back and watch the sales come through

That’s it! The hard work is done and all you have left to do is watch the sales come through. The best part is that since all your sales are digital, you will come out with a goldmine of data on your guests, owned completely by you.

As opposed to your guests signing up to a third party ticket reseller or, dare I say, purchase their tickets with untraceable cash, you will be sitting on the throne with your nifty spreadsheet of emails, names and just about anything else that you want to know from your event goers, even when they bought the ticket and what device they used. It’s all yours, filter bar included.

Voila, we’ve come to the end of our journey and now it’s time for you to begin yours. Are you ready to create your event today?

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